DIGITALEUROPE selected Symantra for their Member Experience Platform, customised CRM, and deep integrations

Symantra
Apr 14, 2021
2 min read

Updated: May 30

DIGITALEUROPE is the leading trade association representing digitally transforming industries in Europe. Based in Brussels, DIGITALEUROPE represents over 10,000 companies with combined annual revenue of over €1 trillion.

Voted the most impactful trade association in Brussels, DIGITALEUROPE has been the fastest-growing association, tripled in size over the last few years.

Symantra has been selected as the Trusted Tech Partner to provide DIGITALEUROPE an Integrated suite of Digital Products to streamline membership and operations and professionalize the Member's experience.

The challenge:

to move from IT legacy and complex internal processes to a flawless and powerful Next Generation Extranet (Member Platform), customised CRM, and deep integrations....

What we delivered:

•NextGen Extranet/ Member Experience Platform with many modules to create more exclusive Business Value for Members

•Top-notch CRM & Marketing Suite specialized for Business Associations

•Personalised experience for persona

•Hyper-Automation of internal processes & deep integrations with tech stack

•Business intelligence. Live data across ecosystem

•Rigor on audience and permissioning

•Security and Data Privacy Compliance

•Super fast Migration, in a few weeks, not months

•Custom development for Public Affairs automation

•Ongoing Tech advisory and support

•... and much more...

The results:

The digital transformation project implemented by Symantra brought this reputed Business and Trade Association to the next level, notably in terms of membership and stakeholder management, internal comms and operations optimization.

The core team could save 1 day a week removing IT/Admin manual tasks
With Symantra's Member Platform, the members' experience is radically upgraded and internal communications fully personalised, enhancing the brand value and reputation of the organisation
The Public Affairs and policy communications are centralized in the Member Platform, streamlined in a highly visual, efficient, and interactive way
The association has professionalized its Members services and streamlined operations, while experiencing a significant growth

Testimonial from DIGITALEUROPE

The Member platform developed by Symantra to manage members has been a game-changer for DIGITALEUROPE.

For the first time, we have been able to provide a transparent, professional, and coherent service to all of our members while freeing up a lot of time from our staff to focus on the policy work instead of administrative procedures.

Since Symantra’s Member platform is used for several other Trade associations, it constantly evolves and we can benefit from best practices as we scale our operations.