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Why Integrations with CRM are Crucial to Unlock your Growth.

  • Symantra
  • Mar 9, 2023
  • 2 min read

Updated: Apr 28

If your digital tools are not integrated with the CRM, your data is fragmented. You cannot draw accurate data-driven conclusions for growth.





It is not because you bought that expensive cobbled CRM, that your organisation has become suddenly digitally smart.


No, you are NOT digitally set.


Actually, what is the reality:

  • you just got an expensive Excel sheet.

  • you are still working in silo.

  • you are NOT Customer-centered.


In today's digital landscape, merely adopting a CRM system isn't sufficient. Without proper integration, your CRM can become an isolated data repository, leading to fragmented information, siloed departments, and missed growth opportunities.


If your data is fragmented and when your digital tools are not synced to your CRM, then you CANNOT :


  • draw data-driven conclusions for growth,

  • you don’t know what is and isn’t working,

  • employees within each department can’t talk to each other,

  • you won’t get to know your prospects/members/stakeholders properly

  • you can’t service customers as well as you’d like.

Having a CRM without a proper data management strategy and full integration is ineffective and can lead to wasted resources. ​


How come?


There is no single source of truth...


Getting a CRM just for the sake of it, with no proper Data Management Strategy and no 360° Data Integration, is POINTLESS. 😱


Money waste + Time waste. The sooner you become aware of the importance of having organized, manageable, and FULLY integrated data, the better positioned your organization will be.


For Productivity, for Growth, for Impact.



Integrations with CRM are absolutely Crucial to Unlock your Growth. You have to make your CRM truly at the centre of your Business.


To truly unlock growth, it's imperative to move beyond a standalone CRM system. By integrating your CRM with other digital tools, you create a cohesive ecosystem that enhances collaboration, improves customer experiences, and drives informed decision-making. 


Partnering with Symantra - CRM & custom integrations experts - ensures that your CRM integration aligns with your strategic goals, setting the foundation for sustained growth.



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