Definition of a Partner Management Platform
Symantra All-in-One Partner Management software is cloud-based SaaS platform with Partner onboarding, Channel Sales, Channel Marketing Automation, Operations, Learning and Certifications.
A Partner Management software is not the same than a CRM
Customer relationship management (CRM) software provides functionality to companies in four segments for direct sales: sales, marketing, customer service and digital commerce.
Symantra Partner Management software does the same thing for your relationship with your partners, providing you and your partners with a single source of truth related to indirect sales through channel partners and your partner programmes.
Symantra Partner Management software is integrated with your CRM (Salesforce, HubSpot, Microsoft Dynamics...) and and popular third-party applications to automatize a maximum of workflow and unify data.
The common challenges with traditional Partner Portals
The vast majority of Partner Portals are under-performing for the following reasons:
Clunky UI/UX interface where Partners dislike to log-in
Difficulty to attribute sales and coordinate payments
Data related to Sales, Marketing and Operations are in silos
No good way to engage and listen to your partners
No possibility to segment partners and customize their experience
Difficult to promote special offers and rewards to partners
Poor Analytics on financial performance
...
Why you should drop your old Partner Portal and get Symantra Partner Management software
1. Benefits for your Company
A 360° Pipeline Visibility
Manage Marketing Attribution & ROI
Manage Deal Lifecycles (B2B or B2C)
Unify Channel Data in 1 Dashboard (Sales, Marketing, Certifications...)
Generate customized reports and KPIs
100% white label platform which aligns with your brand
...
2. Benefits for your Partners
Attract & Retain New Customers
Partners can withdraw their own payments
Access One stop-shop Partner Portal
Leverage Co-Branded Marketing Content & Sales collaterals
Ongoing Training on how to sell, place orders...
Get certified as Premium Partner
...
3. Benefits for the Customers
Enjoy a perfect Buying Relationship
Work with Industry Experts
Get Personalized Content and Solution Recommendations
...
Top features of Symantra Partner Management software
1. Partner Management
Beautiful interface, easy to use platform
Partner Onboarding
Personalized content and dashboard
Partner Business Planning
Tiering and Programme Compliance
Success Plans, Achievements
Partner Journey Automation
Partner recruitment and matchmaking
...
2. Channel Sales enablement
Deal Registration
Lead Distribution
Digital product catalogues
Sales incentives & rewards
Custom enablement materials
Digital approval workflows
Integration with Leading CRMs
...
3. Channel Marketing Automation
Personalized content
Email Marketing
Marketing campaigns
Multilingual and contextual
Partner/Vendor Locator Interactive Map
Content Syndication
Co-branded media assets
Tracking allocation and use of marketing development funds (MDF)
Through channel marketing automation exclusive features
...
4. Training & Certifications
Masterclass & Online Academy
Content Library
Certifications
Knowledge base
Resources & Newsroom
Customized Learning Path
...
5. Operations & Reporting
Secure Document sharing
Hosting of invoices, contracts, strategic documents
Self-service for Data Updates & service request
Ticketing and helpdesk
Incentives pay-out
Reconcillaition
AI-powered Analytics
Custom KPI Data Dashboard
Easy sales attribution and payments automation
Interactive Partner Location, Map, Advanced Search, Match
Analytics on financial performance, such as detailed pricing and sales data
360° Pipeline Visibility
Customized reports and KPIs
...
Discover Symantra All-in-One Partner management software. Book your online demo now.
