EUROGAS x Symantra: a new connected digital ecosystem to better serve Members

4 days ago

2 min read

Eurogas selected Symantra to move away from its Microsoft Dynamics CRM and launch a new connected digital ecosystem combining:

→ A fresh, modern Member Platform

→ A specialised CRM for Business & Trade Associations, deeply integrated with the Member Platform, migrating the organisation away from Dynamics CRM

→ Smart automations across Membership Management and Operations

→ A re-designed Interactive Stations Map

Like many Trade and B2B associations using Microsoft Dynamics or other complex CRM, the organisation faced familiar challenges:

-too much complexity for everyday users,

-heavy customisation and administration,

-and too many manual processes happening outside the CRM.

The ambition went far beyond replacing “just” a CRM.

The new digital ecosystem was designed to support the organisation’s growth, streamline operations and radically enhance the Member experience end to end.

So far, feedback from both the team and Members has been very positive.

Most importantly, Members now have a much clearer view of the full value proposition of their membership. They are discovering more services, content and opportunities.

This is critical for Trade Associations, where Member value is often scattered across emails, newsletters, events, working groups, documents and disconnected tools.

→ For staff: less administration, better data and smarter operations.

→ For Members: one place to discover, access and engage with everything their membership offers.

Behind this sits the less visible but essential work we focus on at Symantra: data orchestration, deep integrations, process discipline, governance and the relentless removal of manual work through smart automation.

All this, implemented in time and on budget.

CLIENT TESTIMONIAL

Working with Symantra has enabled Eurogas to significantly modernise and streamline the way we manage our membership and internal operations.

Together, we moved from fragmented systems and manual processes to an integrated ecosystem combining our Member Platform, and CRM.

The result is better data, more efficient processes for our team, and a much more intuitive and engaging experience for our members.

Symantra’s team supported us throughout the transformation, from migration and implementation to training and ongoing advice, making them a trusted partner in our digital journey.

About Eurogas

Eurogas is the Trade association for gaseous energies in Europe. Their members cover gas wholesale and retail gas markets, and the distribution of natural gas, biomethane and hydrogen.

About Symantra

Symantra is the go-to Tech agency for Business & Trade Associations, federations and B2B networks across Europe. Our AI-powered Member Extranet & CRM are built specifically for B2B communities, with 40+ integrated, enterprise grade modules.