Let's drop these 5 Membership management mistakes and create better Member engagement. Work on the digital fundamentals of great Association management with Symantra.
1. NOT UNDERSTANDING THE POWER OF A SINGLE SOURCE OF TRUTH
When was the last time you trusted your Members Data 100%?
It is not your fault.
It is your data silos and your bad CRM.
Time to get the Number 1 CRM for EU associations and membership-based organisations.
2. NO PERSONALIZATION OF DIGITAL SERVICES.
You should have a Member Platform that fosters meaningful Community Engagement and offers fully Personalized Content and Digital Services.
3. NO GROWTH MINDSET.
Leadership should support a culture of innovation and change.
It's about being a learning association and building a Digital Transformation DNA.
4. LACK OF MEASUREMENT & REAL-TIME ANALYTICS.
Your Association can be Data-Driven only if you have a 360° Dashboard with all your Members Real-Time Engagement, Touch-points, and Outreach activities.
5. NO DIGITAL TRANSFORMATION PLAN.
Audit your Tech stack regularly with the Right Tech Partner.
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