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5 mistakes in Membership Management


Let's drop these 5 Membership management mistakes and create better Member engagement. Work on the digital fundamentals of great Association management with Symantra.



1. NOT UNDERSTANDING THE POWER OF A SINGLE SOURCE OF TRUTH


When was the last time you trusted your Members Data 100%?

It is not your fault.


It is your data silos and your bad CRM.


Time to get the Number 1 CRM for EU associations and membership-based organisations.



2. NO PERSONALIZATION OF DIGITAL SERVICES.


You should have a Member Platform that fosters meaningful Engagement, unique Value creation, and offers Personalized

Content.


3. NO GROWTH MINDSET.


Leadership should support a culture of innovation and change.

It's about being a learning association and building a Digital Transformation DNA.


4. LACK OF MEASUREMENT & REAL-TIME ANALYTICS.


Your Association can be Data-Driven only if you have a 360° Dashboard with all your Members Real-Time Engagement, Touch-points, and Outreach activities.


5. NO DIGITAL TRANSFORMATION PLAN.


Audit your Tech stack regularly with the Right Tech Partner.



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